It's funny... there is a new truck discussion going on another hunting forum I belong to. The member who started it wants a new truck, and was soliciting opinions from other members. So far every opinion has been in the 50K-100K range, and they are completely OK with those options.
For what it's worth that's not my world. I have a 2005 F-150 I paid 8K for a number of years ago. I am with
@LakeOFan : I pay cash. My wife is a huge fan of Dave Ramsey and got us onto his methods years ago. Snowgos, my skiff, my Argo, truck... cash only. I almost drown in debt during a bad marriage earlier in life. I have no desire to go back to that. Debt free is the way to go.