MAC66, I think you hit the nail on the head........if Olin hadn't called it what they did, if the hype wasn't six feet thick, maybe we wouldn't expect it to be the greatest thing since sliced bread. But the ballistics are nothing to get excited about, there are several dozen cartridges that serve the purpose better, and all this round has going for it is that it works in AR platforms, and it adds another option in states with stupid hunting laws. Will it kill a deer? Sure.....but so will a 22LR under the right conditions. So will a 2x4, if you wield it properly.
In true shill fashion, nearly every gunrag immediately fawned over the new wunderkind, proclaiming it the best deer-slayer since lightning.
Personally, I'd rather use a 30-30, because I think it's a far better cartridge, or the 35 Remington if the critters are big and harder to kill. If you need more gun than that, you're not placing your bullets very well. :bandit: