I think this is what you call a GOTCHA. I didn't realize I had a .35 Remington box with such a low price on it. I know of the sporting goods store it came from was retail so it's not a discounted price.
Must be about 20 years old, I have a few ammo, primer, powder and bullet boxes from late 80's early 90's and it was about half the price of what we pay today. I wish I would have bought more back then!