More than a few people probably bought 1895 Marlins after seeing that movie. I know my buddy did.
Product placement works, but wow, is it ever expensive. We looked into it at one of my clients and it was just too expensive. Marlin will have to sell a lot of rifles to recoup what they most likely paid to get an 1895 in that movie. I hope it works for them. This is a company and a product line that cannot be allowed to disappear.